Creative Reel Storytelling
We crafted this reel so that the creative would speak for itself. We showcased different work and channels in relation to problems we solve throughout the funnel whether that’s to educate and nurture customers or delight and retain them. I led the art direction so that the work would stand out, feel contextualized when clarity was needed and utilized the visual motifs of gradients and patterns that I built when expanding TriMark’s visual brand language.
TriMark Digital
Art Direction
Visual Design Leadership
Creative Storytelling
Credits:
Animation: Cori May & Emily Watson
Creative Direction & Content: Alex Stewart
Art & Creative Direction: Melissa Snell
TriMark’s creative team of content writers, video & animation experts and designers work together to create entertaining advertising stories, compelling website design, programmatic display, out of home displays and more.
While many of our clients know us for our bread and butter lead generation services, this video was created for a quick, first impression to showcase the range of our creative capabilities.
Our creative teams work under the same roof as our paid, organic and account strategists, giving our clients the advantage of a comprehensive, cohesive and agile marketing strategy built for performance. At the end of the day most clients of ours feel that they have in-house creative team that’s an extension of their own team.