TriMark Digital: Brand Refresh
Art Direction
Website Design
Iconography
Animation
Presentation Design
TriMark’s branding has evolved as the company has grown over the last 17 years but the logo and wordmark have stayed the same since the beginning.
As an agency who helps drive results for our clients, marketing ourselves sometimes takes a backseat. In the fall of 2022, I met with senior leadership to understand how TriMark wanted to represent themselves on our website, social media and new business channels.
As Art Director, I lead the charge in helping us tell our brand story that better reflects our bold and integrated nature. I helped define and expand our visual language on our website, through social channels and in new business pitches.
I art directed both of these looping videos for our website and our process graphic which is also used in our pitching decks.
The actual animation was done by our animators Cori May (hero graphic) and Emily Parker (process graphic)
Designed strategy documentation and slide presentation design examples
Varying website page design with new look and feel
Customized icons
Email and social examples
