Safety Meets Style
Agency
TriMark Digital
Client
KOHLER
Product photos all taken by KOHLER
Role
Art Director
Lightweight Animation
Ad design
Kohler’s walk-in bath product stands out amongst competitors who lean into scare tactics to sell their bath as a need to homeowners. While the bath is a need for most homeowners, with this campaign we set out to change the perception of the tub from a clinical-looking safety device to a design-forward upgrade to the bathroom.
We launched this campaign in 2022 after we had been marketing the bath for years to try and tell a design-forward story.
We started out by creating a mood board and story we wanted to tell and then I helped establish the look and feel and photography chosen across digital ads, print and more. The core imagery had to be edited to include talent to better connect with the audience.
Art directed this concept across a social ad to feature some of the top design features and options the tub offers. I also worked with a 3D animator to help the bath space come to life where we didn’t have photography or live action video to work with.